From retail, through tourism, games and educational apps the number of players who are incorporating AR to their projects is constantly growing. One reason for that, is that creation of AR based functionalities gets easier and easier. The release of various software development kits, like ARKit(Apple) and ARCore(Google), just to name a few, have remained not insignificant for the development of the AR trend.

At the same time, users get more and more familiar with this technology and appreciate the experience which is provided by different actors on the market. According to Statista 2.4 billion users will be using Augmented…

The best interface is the one which is intuitive to a user, gives him a sense of control and stands out visually. First impression matters the most — that’s why it’s important to be up to date with the latest trends. Let me present you some trends for 2021, I hope you’ll get inspired!


Microinteractions are used in design not only for their aesthetic value, but also to give users a sense of control, improve the quality of navigation and, in result, provide a better user experience. Well-crafted interactions are usually very subtle and we don’t notice them, but they…

Zuzanna Sobiecka

UX/UI designer with international experience, specialized in design for startups. Currently living in Lyon, France.

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